Niihama, Ehime, Japan

Niihama is a charming city located in Ehime Prefecture, Japan, known for its rich industrial history and vibrant cultural scene. One of its most notable features is the iconic Niihama Taiko Festival, which showcases large, elaborately decorated floats and the rhythmic beating of traditional taiko drums, drawing visitors from far and wide. Another highlight is the Niihama City Iron and Steel Museum, where you can explore the city's industrial heritage through engaging exhibits.

Outdoor enthusiasts will appreciate Mount Sakurajima, which offers scenic hiking trails and breathtaking views of the surrounding landscape. The Yuubenji Temple is also a must-visit, with its serene atmosphere and intricate architectural details. In addition, the city's hotsprings provide a perfect way to relax and rejuvenate after a day of exploration.

Food lovers can indulge in local specialties like salmon ikura donburi and udon noodles, highlighting the region's agricultural bounty. With its blend of tradition and modernity, rich history, and stunning natural beauty, Niihama is a hidden gem that offers a uniquely Japanese experience.