The city is renowned for its thriving fishing industry, with fresh seafood including white shrimp, firefly squid, and Japanese common squid being regularly landed at local ports. The fertile Imizu Plains, nourished by numerous small rivers and abundant groundwater, support prosperous rice cultivation.
A highlight of Imizu City is the expansive Sea King Park, featuring the majestic sailing ship Kaiwomaru as the city's landmark. Visitors can enjoy spectacular views of the Shinminato Bridge and Tateyama Mountain Range. The city offers diverse leisure spots including Kosugi Park with its seasonal flowers and the nature-rich Imizu Citizens' Forest.